广告大师大卫·奥格威运用“破坏”手段为哈撒韦衬衫做广告时,把一只黑色而又丑陋的眼罩戴在男模特的眼上,破坏了男模特固有的英俊,却为哈撒韦衬衫树立了独特的个性,使其脱颖而出。这则广告后来成为广告的经典之作,可以说它开了破坏的先河。破坏性手段如同海上的狂风巨浪,刚才还是风平浪静,乘客可能已酣然入梦,突然船只被高高地抛上浪尖,紧张感、失重感、呕吐感让他们愕然惊 Advertiser David Ogilvy used a “sabotage” to advertise a Hathaway shirt, putting a black, ugly goggles on the male model’s eyes, destroying the inherent handsomeness of the male model, Saway shirt set a unique personality to make it stand out. This ad later became a classic advertising, we can say that it opened the precedent for destruction. Destructive means like the huge waves of the sea at sea, just calm or quiet, passengers may have been sounding dreams, and suddenly the boat was thrown high waves, tension, weightlessness, vomiting so that they were shocked