【案情简介】1997年8月,上海城隍珠宝总汇向国家工商行政管理局商标局(以下简称商标局)提出第1218394号“城隍”商标的注册申请,并于1998年10月获准注册,核定使用在第14类“宝石、金刚石、珍珠(珠宝)、翡翠、玉雕、戒指(珠宝)、手镯(珠宝)、项链(宝石)、贵金属耳环、银饰品”等商品上。2010年11月,“城隍”商标经商标局核准转让给上海城隍珠宝有 【Brief introduction of the case】 In August 1997, Shanghai Chenghuang Jewelry General Assembly applied for the registration of No. 1218394 “Chenghuang” trademark to the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office) and was allowed to register in October 1998, Approved for use in the 14th category “Gems, diamonds, pearl (jewelry), jade, jade, ring (jewelry), bracelets (jewelry), necklaces (precious stones), precious metal earrings, silver jewelry ” and other goods. November 2010, “City 隍 ” trademark approved by the Trademark Office transferred to Shanghai Chenghuang jewelry