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随着现代科技的飞速发展,特别是电视、电影、网络等各种媒介的广泛普及,人类进入了一个前所未有的视像化时代。媒介技术的发展、人们对视觉美感的需求,以及消费社会商品价值的符号化追求,共同为视觉文化的发展与繁荣搭建了舞台。尤其是在消费主义语境之下,视觉文化往往打着审美的旗号,以追逐商业利益为目的,利用现代传媒技术大肆宣传。而以视觉传播为主的电视文化在构建消费社会独特的文化景观的同时,也成为最主流的文化生活方式。
With the rapid development of modern science and technology, especially the extensive popularization of various media such as television, film and internet, mankind has entered an unprecedented visualization era. The development of media technology, people’s demand for visual aesthetics and the symbolic pursuit of the value of the goods in the consumer society have jointly set the stage for the development and prosperity of visual culture. Especially in the context of consumerism, visual culture often aesthetics of the banner of the banner of the name, in pursuit of commercial interests for the purpose of the use of modern media technology hype. The television culture based on visual communication has become the most mainstream cultural life style while constructing the unique cultural landscape of consumer society.