在网络、新媒体的驱使下,期刊数字化已成为必然发展趋势。以文字和图片搭配为主的体育期刊,如何突破瓶颈是本文的主要研究问题,亦是是办刊人需要思考的东西。本文从四个角度阐述问题,为传统体育期刊办刊提供思路。务求在新时代、新媒体、速食主义的大环境下,帮助传统体育期刊走出危机。 Driven by the Internet and new media, digitalization of periodicals has become an inevitable trend. How to break through the bottleneck is the main research issue of this article, and also what the journalist needs to think about. This article elaborates the issue from four angles and provides ideas for running traditional sports periodicals. In the new era, new media and fast-foodism, we should help traditional sports journals to get out of the crisis.