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在社会主义市场经济的发展过程中,企业文化对企业的经营、管理和发展所产生的巨大的牵引力越来越被人们所认识,企业文化已成为建立现代企业制度的重要组成部份。众所周知,企业的品牌靠文化来宣传,企业信誉靠文化来播扬,企业精神靠文化来培育,企业形象靠文化来塑造,它把培养人的价值观和道德意识放在首位,以塑造群体价值观和企业精神来调动全体职工的积极性,它的目标是企业的社会效益、经济效益和职工最大程度的需求满足。因此,营造一种以人的整体素质全面提高为核心的企业文化氛围已成为许多企业的自觉行动。
In the course of the development of the socialist market economy, the tremendous traction generated by the corporate culture over the management, development and development of the enterprise has been increasingly recognized by people. The corporate culture has become an important part of the establishment of a modern enterprise system. As we all know, corporate brands rely on culture to promote, corporate reputation depends on culture to broadcast, corporate spirit is nurtured by culture, and corporate image is shaped by culture. It puts the cultivation of people’s values and moral consciousness in the first place to shape the values of the group and The spirit of enterprise to mobilize the enthusiasm of all employees, its goal is the company’s social and economic benefits and the greatest degree of employee satisfaction. Therefore, it has become a conscious action of many companies to create a corporate culture that focuses on the overall improvement of people’s overall quality.