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随着经济的快速发展,饭店业之间竞争日益激烈,然而个性化服务已成为当代中高档饭店服务的趋势,它是饭店的核心竞争力。因此,要想提高饭店的竞争优势,使饭店立于稳定的发展中,就要提高饭店的服务质量。本文探讨了北京蓝海钟鼎楼食府个性化服务存在的问题,并提出了相应的对策,以促进该饭店个性化服务更好的发展。一、个性化服务的定义个性化服务是一种建立在标准化服务的基础上,根据消费者的潜在需求来提供满足消费者潜在需求的特殊服务。个性化
With the rapid economic development, the competition among hotels is getting more and more fierce. However, the personalized service has become the trend of service of medium and high grade hotels in the contemporary era. It is the core competitiveness of hotels. Therefore, in order to improve the hotel’s competitive advantage, make the hotel stand in a stable development, it is necessary to improve the quality of service of the hotel. This article explores the problems existing in the personal service of Beijing Dinghai Restaurant and proposes corresponding countermeasures so as to promote the better development of personalized service of the hotel. First, the definition of personalized service Personalized service is based on a standardized service based on the potential demand of consumers to provide special services to meet the potential needs of consumers. personalise