一是企业文化对企业兴衰、企业发展所起的作用将越来越显著、越来越大。二是企业文化的发展同企业的经营活动和管理创新将更加紧密地结合起来。企业文化将更为突出地表现为它是一种市场经济中的微观文化、企业经营管理文化。三是企业结盟取胜、实施双赢战略将必然要追求“文化沟通”和“双赢思维”的发展。 First, the corporate culture of business rise and fall, the role of business development will become more significant, more and more. Second, the development of corporate culture and business activities and management innovation will be more closely together. Corporate culture will be more prominently manifested as it is a micro-culture in the market economy, business management culture. Third, business alliance to win, the implementation of a win-win strategy will inevitably want to pursue “cultural communication ” and “win-win thinking ” development.