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互联网金融对传统银行业的挑战并非源于技术,而是源于以客户体验为中心进行产品与服务创新的思维方式。2015年伊始,尼尔森正式发布《中国金融综合追踪研究报告》,指出互联网金融、支付数字化和人口老龄化是当下中国金融行业最值得关注的三大趋势。基于对中国20个城市超过17000个样本的调研,该报告旨在追踪市场变化、分析行业热点并提供尼尔森对金融行业的深刻洞察。
The challenge of traditional banking for Internet finance does not stem from technology, but from a way of thinking about product and service innovation centered on the customer experience. At the beginning of 2015, Nielsen officially released the “China Financial Integrated Tracking Research Report”, pointing out that Internet finance, payment digitization and population aging are the three most noteworthy trends in China’s financial industry. Based on a survey of more than 17,000 samples in 20 Chinese cities, the report aims to track market changes, analyze industry hot spots and provide Nielsen with deep insight into the financial industry.