本文认为,推进传统媒体和新兴媒体融合发展,加快理念、内容、体裁、形式、方法、手段、业态、体制、机制等全方位创新,不仅是当下做好党的新闻舆论工作的顶层设计,而且是报业,特别是市场化程度极高的都市报“救亡图存”的唯一出路。 This article argues that promoting the integration and development of traditional media and emerging media and accelerating innovation in all aspects, including concepts, contents, genres, forms, methods, means, formats, systems and mechanisms, is not only the top-level design for doing a good job in the party’s current press public opinion work, It is the only way out for the newspaper industry, especially the urban newspaper with a high degree of marketization.