论文部分内容阅读
在刚刚过去的2013年,中国车市在产销量上又一次成为了世界第一。然而,在车市火爆的背后,我们看到汽车品牌“强者越强,弱者越弱”的“马太效应”愈发明显。俗话说,成功的原因只有一个,失败的理由却各不相同。解读“弱者”也许可以帮助我们免蹈覆辙,而剖析“强者”才能让我们真正掌握行业发展的内在规律。以超过160万辆销量在2013
In the past 2013, China’s automobile market once again became the No. 1 in the world in terms of production and sales volume. However, behind the hot automobile market, we see that the “Matthew Effect” of the car brand “the stronger the stronger and the weaker the weaker” becomes more obvious. As the saying goes, there is only one reason for success, but the reasons for the failure are different. Interpretation “weak person ” may help us to avoid the mistakes, but to analyze “strong person ” can let us really grasp the inner laws of the development of the industry. With more than 1.6 million units sold in 2013