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我认为一个企业的持续发展,基本上可以用四个底线问题来回答:第一,凭什么凝聚人心?第二,凭什么安排今天(核心业务),明天(增长业务)和后天(种子业务)的三层业务链?第三,凭什么获得比较竞争优势?第四,凭什么获得持续竞争优势?根据我的观察,大部分成功的中国公司都体现在第三点上,也就是说在比较竞争优势,即比别人强这一点上。比如早期通过“双轨制”通过政策资源致富,比如近来通过“广告战”通过市场做品牌,都是成功的例子。傅先生的精彩之处在于,他通过第三条道路——经营“关系资源”,获得比较竞争优势。“关系”是一个很有中国特色的词,通过关系成为著名企业家的也大有人在,比
In my opinion, the sustainable development of a business can basically be answered with four bottom-line questions: First, what is the purpose of cohesion? Second, what arrangements should be made today (core business), tomorrow (business growth) and acquired business (seed business) Of the three-tier business chain? Third, why not get a comparative competitive advantage? Fourth, based on what is the sustainable competitive advantage? According to my observation, most successful Chinese companies are reflected in the third point, that is to say in comparison Competitive advantage, that is stronger than others on this point. For example, early through the “dual system” to get rich through policy resources, such as the recent “advertising campaign” to make the brand through the market, are examples of success. The wonderful thing about Mr. Fu is that he passed the third road - operating “relationship resources” and gaining a comparative competitive advantage. “Relationship” is a very Chinese word, through the relationship to become a famous entrepreneur is also a lot of people than, than