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体育新闻纸媒对受众与新闻内容的细化,是实现分众化传播的重要前提,也是确保体育新闻内容与受众个性化需求得以良好对接的重要保障。本文论述了体育新闻纸媒开展“分众化”传播过程中面临的问题,并研究探讨了体育新闻纸媒“分众化”传播成效的提升策略。
Sports news paper media on the audience and the refinement of news content is to achieve an important prerequisite for the spread of the audience, but also to ensure that the content of sports news and personalized needs of the audience can be an important guarantee for good docking. This article discusses the problems facing sports news media in the process of their dissemination, and studies the promotion strategies of sports news media.