儿童频道是电视媒介频道专业化及内容小众化发展过程中最具有代表性的一个尝试。从传播效果的角度来看,儿童频道以儿童群体为最最直接的传播受众,通过以充满童趣、童真和童乐为主要内容的信息方式,建构起儿童了解和认知世界的图景。在这个建构的过程中,媒介发挥作用的方式可以根据其效果分为直接的显化效果和长期的隐性效果。这构成了本文研究的两个核心点。 Children’s Channel is one of the most representative attempts in the specialization and miniaturization of television media channels. From the perspective of dissemination effect, children’s channel is the most direct communication audience for children. Through children’s channel of information, the content of children’s understanding and cognition is constructed by means of information that is full of children’s interest, innocence and children’s music. In this process of construction, the ways in which media play a role can be divided into direct and long-term implicit effects based on their effects. This constitutes the two core points of this study.