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一家位于城郊开发区内的汽车4S店,自去年十一开业至今,销量一直不好。与竞争对手相比,它的知名度过低,却限于资金实力,无法投入大量的资金来投放媒体广告、户外广告及开展活动。在现有条件下,如何有效提升品牌知名度?我是珠三角一个国家级开发区内的4S店老板。我们店所在的这个城市常住人口有700多万,整体经济水平不错,消费者对汽车的购买欲望足够强烈,购买能力也日益增强。我们的店址位于市郊,市政府正准备在这里修建一个汽车城,至今包括我们在内已经有了4家4S店,而市内的同品牌4S店也有2家。从去年十一开业至今,我们店的销量一直不太
A car located in the outskirts of the zone 4S shop, opened since last year 11 has been, sales have been bad. Compared with competitors, its reputation is too low, but limited to the financial strength, unable to invest substantial funds to run media ads, outdoor advertising and activities. Under the current conditions, how to effectively enhance brand awareness? I am a 4S shop owner in a national development zone in the Pearl River Delta. We live in this city where the resident population of more than 700 million, the overall economy is good, consumers desire to buy a car strong enough, the purchasing power is also growing. Our shop is located on the outskirts of the city. The city government is planning to build a motor car city here. Up to now, 4 4S shops have been included, including 2 4S shops in the city. Since the opening of last year eleven, our store sales have been less