2004年春,蔡勇和哥哥打算开店做饰品生意。经过2个月的市场调查,他们发现北京虽有很多家饰品店,但做出特色的不多。怎样才能做一家有风格的饰品店呢?他们想到了自己热衷的埃及文化——好莱坞电影《木乃伊》系列的风靡让国人对埃及文明产生了浓厚兴趣,埃及饰品应该有市场。于是,一家名叫“意外时尚”的小店应运而生。 The spring of 2004, Cai Yong and his brother intend to shop to do jewelry business. After two months of market research, they found that although Beijing has a lot of jewelry stores, it does not have many characteristics. How can we be a style jewelry shop? They think of their keen Egyptian culture - the Hollywood movie “Mummy” series of popular for people of great interest in Egyptian civilization, Egyptian jewelry should have a market. As a result, a company called “unexpected fashion” shop came into being.