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时下,只要你留心一下中央电视台节目尤其是国际频道就会发现,许多城市开始热衷于在央视做整体形象广告。威海、青岛、烟台、大连、珠海、武汉、昆明、银川甚至不太知名的河南焦作、河北涞源等城市纷纷闪亮登场,大有比出个高下之势。几乎一夜之间,人们发现:城市与广告进入了“蜜月期”。据央视有关人士统计:第4套节目每天轮番播出的城市形象广告不下20个;逢旅游黄金期,广告投放量更是成倍增加。中视金桥广告公司提供的数据表明:两年来他们代理了40多个城市诸如此
Now, as long as you pay attention to CCTV programs, especially international channels will find that many cities began to be keen to make an overall image advertising in CCTV. Weihai, Qingdao, Yantai, Dalian, Zhuhai, Wuhan, Kunming, Yinchuan and even less well-known cities such as Henan Jiaozuo and Hebei Huangyuan have all made their debut. Almost overnight, people found that cities and advertising entered the “honeymoon period.” According to statistics from relevant CCTV sources, the 4th program broadcasts no fewer than 20 city image advertisements every day. In the golden period of travel, the advertising volume is doubled. The data provided by China Television’s Jinqiao Advertising Company show that over the past two years they have represented more than 40 cities such as this