服装市场:美在质好健康舒适 市场特征 男装:男士比女士更关心服装的品牌,因此男士更倾向于购买名牌西服。在购买过程中,价格是决定性因素,其次是款式,颜色一般选择灰色、黑色等深色调。由于进口西服的价格过于高昂,消费者一般选择国内质量较好、知名度较高的品牌。西服销售的增长,也会推动衬衫的销售。 女装:女装是流行性和时尚观念较强的服装,具有高投入、高风险的特点,目前国内厂家生产的女装主要为中低档产品,女装的生产 Clothing market: the United States in the health of good quality and comfortable market characteristics Men’s clothing: Men are more concerned about the clothing brand than women, so men tend to buy brand-name suits. In the purchase process, the price is the decisive factor, followed by the style, the color generally choose gray, black and other dark colors. Due to the price of imported suits is too high, consumers generally choose the better quality domestic brands with high reputation. The growth of suit sales will also promote the sale of shirts. Women: women’s clothing is a strong concept of fashion and fashion, with high input, high-risk features, the current domestic manufacturers of women’s mainly for the middle and low products, women’s production