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本文论述了党和政府在应对网络舆情时面临的挑战和困难及其原因以及提升党和政府网络舆情应对能力的具体途径和根本途径。提升党和政府网络舆情应对能力的根本途径是网络善治。我们只有以网络核心道德价值观(至少包括网络自由、网络正义、网络诚信、网络和谐)和基本伦理原则为指导,把他律和自律有机结合,特别是代码、市场、规范和法律有机结合,有效化解网络舆情管理与网络自由之间的张力,才能实现网络善治。
This article discusses the specific challenges and difficulties that the party and the government face in dealing with the online public opinions and their causes as well as the concrete ways and fundamental ways to enhance the public opinion response ability of the party and the government. The fundamental way to improve the ability of the party and the government to deal with the public opinion on the Internet is to network good governance. Only when we are guided by the core ethical values of the Internet (including at least network freedom, network justice, network integrity and network harmony) and basic ethical principles, can we organically combine discipline and self-discipline, especially codes, markets, norms and laws, effectively Resolve the network of public opinion management and network tension between the tension in order to achieve good governance network.