马克丁先生是软件界小有名气的营销策划高手,不过大师也有犯难的时候。这次他为该不该找产品形象代言人犯了难。尽管“产品形象代言人”一招在各行各业屡试不爽,但在软件业却有个不成文的规矩——由公司创始人亲自充当公司“形象大使”,所以营销部门就不遗余力地往老板脸上贴金。但这样做也有坏 Mr. MacDing is a well-known marketing expert in the software world, but there are times when masters can make a difference. This time he should not find a product spokesperson made a difficult. Although the “product image of the spokesman,” a trick repeatedly tried in all walks of life, but the software industry has an unwritten rules - the company founder personally act as the company “image ambassador”, so the marketing department spare no effort to the boss face paste gold. But doing so is bad