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如何为客户带来流量充足且质量高的视频投放方案?璧合在2015年成功上市,我们的破壳计划为广告主带来最高效的解决方案,有些是颠覆性创新性的。先说说视频,2016年市场的处于寒冬期,品牌缩减投放预算,占比接近1/3,消费者对于传统方式甚至互动形式都不那么感兴趣,他们更愿意主动接受信息,广告主要用更直接的方式做沟通,视频就是比较好的手段。2016年是视频的突破年,相信2017、2018年会有更大的提升。第二是广告主的KPI,从单纯的曝光转化到Ta Reach。如果今天一个女性产品客户有一笔视频预算,视频媒体可能说
How to Deliver Customers with High-Flow, High-Quality Video Delivery Solutions Pico joined the market in 2015, and our broken-shell project brings advertisers the most efficient solutions and some of them are disruptive and innovative. Let’s talk about video. In 2016, when the market was in a cold winter, the brand cut its running budget, accounting for nearly one-third. Consumers are less interested in traditional ways or even interactive forms. They are more willing to take the initiative to accept information. Advertising mainly uses more Direct way to communicate, the video is a better way. 2016 is a breakthrough year for video, and we believe there will be more improvement in 2017 and 2018. The second is the advertiser’s KPI, from a mere exposure to Ta Reach. If today a female product customer has a video budget, video media may say