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户外媒体在树立和加强品牌形象方面具有其独特优势,如何才能高效运用户外媒体,提高品牌传播效益呢?户外广告是一种古老的广告形式,几千年前随商业而出现的各种店面招牌、灯笼与旗帜等都可以说是户外广告的原始形式。
Outdoor media in establishing and strengthening the brand image has its unique advantages, how to effectively use outdoor media, improve brand communication benefits? Outdoor advertising is an ancient form of advertising, appeared with the business thousands of years ago, a variety of store signs , Lanterns and flags can be said that the original form of outdoor advertising.