西方国家一直比较重视对外文化传播,甚至很多国家都将文化传播作为提升国家软实力、增强国际影响力的重要战略措施。西方国家在文化传播方面起步较早,在世界舞台上处于明显的强势地位,研究西方文化传播的方式,认真总结其成功经验,对中华文化对外传播工作有积极的借鉴意义。 Western countries have always paid more attention to the spread of foreign cultures. Even many countries regard cultural dissemination as an important strategic measure to enhance their country’s soft power and enhance their international influence. Western countries started earlier in the field of cultural communication and played an obvious dominant position on the world stage. They studied the ways of Western cultural communication and conscientiously summed up their successful experiences and made positive reference to the work of Chinese cultural communication.