“你现在开的是你们自己生产的车吗?”见到国内造车企业的老板,人们通常都会这样问。这个问题背后的潜台词是:“中国车行吗?”记者也曾问过几个自主造车的老板同样的问题。“当然是我们自己造的车。”而坚定语气的潜台词,则是对“中国造”的信心。但是,这种信心还需要得到世界的认同。日前,有一家在直布罗陀注册的公司向欧盟提交了“NOTMADEINCHINA(非中国制造)”字样商标的申请,而欧盟已接受了该公司的商标申请。这,仅仅是“中国制造”所面临挑战的一个缩影。就在“中国制造”的成本逐渐攀高、以市场换技术的做法收效甚微、继而中国企 “Do you open your own car now?” “See the boss of the domestic car business, people usually ask this question. The subtext behind this question is: ”China car dealers? “ The reporter also asked several owners make the same problem. ”Of course it is our own car. “ And the subtext of a firm tone, it is ”Made in China “ confidence. However, this confidence still needs to be recognized by the world. Recently, a company registered in Gibraltar submitted an application for the trademark ”NOTMADEINCHINA“ to the European Union, and the EU has accepted the trademark application of the company. This is just a microcosm of the challenges facing Made in China. Just in the ”Made in China" cost gradually increased to the market for the practice of technology with little success, followed by Chinese enterprises