论文部分内容阅读
网络技术的发展将人类文明带入到崭新的网络信息时代,在巨大的信息技术便利条件下,新闻传播行业的发展日新月异,新媒体的崛起对传统纸媒的生存和发展环境产生颠覆性的影响。如何在新的时代环境面前寻求新的发展契机,实现新媒体环境下保证经营的多元化探讨是摆在所有传统媒体人面前的重大课题。本文将立足新媒体环境基础上,对报纸的经营方式的转变方向和方式进行研究和探索。
The development of network technology brings human civilization into a new era of network information. With the great convenience of information technology, the development of the media and communication industry is changing rapidly. The rise of new media has a disruptive effect on the environment of the survival and development of traditional paper media. How to explore new opportunities for development in the new era environment and explore the diversified ways of guaranteeing operation in the new media environment are the major topics before all the traditional media people. Based on the new media environment, this article will research and explore the direction and ways of changing newspaper’s management style.