在商战中,谁能划分消费者差异性,对市场细分,形成正确的市场定位,谁就离成功之道近了一步。 日本“日伊高级百货店”经长期观察,发现刚开门营业时的顾客80％为妇女,男人多半是陪女人来的。女顾客来店的规律是,白天多为家庭主妇,下午5点以后光顾的多半是刚下班的小姐。基于这种情形,他们根据主妇和小姐不同的心理与购 In business war, who can divide the difference between consumers, market segmentation, the formation of the correct market position, who will be one step closer to success. After a long period of observation, Japan’s “Japan-Iraqi department store” found that 80% of the customers who opened the door to business were women, most of whom were accompanying women. Female customers come to shop the rule is, mostly housewives during the day, mostly after 5 pm patronize just after get off work. Based on this situation, they are based on different mentality and purchase of housewives and ladies