利群烟是“中华老字号”品牌,其产品有着醇和、淡雅的特点,在市场上有着良好的口碑,销量连年提升。而在激烈的烟草市场竞争下,如何保证利群烟现有优势同时进一步提升市场竞争力至关重要,在此过程中需要对利群烟消费者的需求变化进行了解,以此来保证利群烟产品符合大众消费者需求。基于以上,本文简要研究了利群卷烟消费者市场细分。 Liqun is the “old China brand” brand, its products have alcohol and elegant features, has a good reputation in the market, sales increased year after year. However, under the fierce competition in the tobacco market, it is of vital importance to ensure the existing advantages of Liberia as well as to further enhance its market competitiveness. In the process, it is necessary to understand the changes in consumer demand for Liberia cigarettes so as to ensure that the profits Smoke products meet consumer demand. Based on the above, this article briefly explores the niche cigarette consumer market segmentation.