论文部分内容阅读
想来是做供销生意的人要增添一点广告的文化品味,常在电视中借中外名画作为商品的“包装”:有蒙娜丽莎出来为化妆品叫好的,有世界名曲为什么永葆青春的特效药伴奏的,生搬硬套,不能不致人产生滑稽之感。当然也有借用得恰到好处,妙手天成的——这里不举例子了,一举就做了无偿广告。宋人名画《清明上河图》是近来常在广告画中被利用的,听说颇收效
Want to do is the supply and marketing business people to add a little cultural taste of advertising, often in television borrowing Chinese and foreign paintings as the product of “packaging”: a Mona Lisa out for the applause of cosmetics, there is the world famous songs why the eternal youth cure Accompaniment, mechanically, can not be boring people have a sense of comic. Of course, there are borrowing just right, amazing talent - here, without an example, in one fell swoop to do a free advertising. Song paintings “Qingming Riverside” is often used in commercials recently, I heard quite effective