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中共十六大之后,党和国家提出的一项重要发展战略——提高文化软实力。党的十七大报告又将文化软实力提升到中国历史上少有的高度,对兴起社会主义文化建设新高潮,推动文化大发展大繁荣作出全面部署。刚刚闭幕的十八大,报告中提出文化软实力其实是在制度上、措施上更求真、更务实、更接地气、更关注民生,跟每一个人的相关性大大结合了,在明确了发展观的地位和社会主义核心价值体系的内涵之后,文化发展的努力就会变得更加务实更加明确。本文首先明晰了文化软实力的概念及其重要性,指出当前我国文化软实力存在的现状并分析了原因,在此基础上,提出了如何发展文化软实力的建议。
After the 16th CPC National Congress, an important development strategy put forward by the party and the state - to enhance cultural soft power. The report of the 17th National Congress of the CPC also raised the cultural soft power to an unprecedented high in Chinese history, making a comprehensive plan for setting off a new upsurge of socialist cultural construction and promoting the great development and prosperity of culture. At the just-concluded 18th National Congress of the Communist Party of China (CPC), the report proposed that the cultural soft power is actually more institutional, more realistic in terms of measures, more popular and more concerned with people’s livelihood. The relevance of each individual is greatly integrated. After the concept of development and the connotation of the socialist core value system, the efforts of cultural development will become more practical and clearer. This paper first clarifies the concept and importance of cultural soft power, points out the present situation of cultural soft power in China and analyzes the reasons. On this basis, it puts forward suggestions on how to develop cultural soft power.