在经济蓬勃发展的当下,围绕产品的竞争空前激烈,其同质化趋势愈加明显,创意的价值日渐凸现。因此,基于原则,利用可控的创意方法,发展具有自身特色的营销,是现代企业的一门必修课。 At a time when the economy is booming, the competition around products is unprecedentedly fierce. The homogenization trend has become more obvious and the value of creativity has become increasingly prominent. Therefore, based on the principle, the use of controllable creative methods, the development of marketing with its own characteristics, is a compulsory course of modern enterprises.