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产品开发是企业生存和发展的关键。研究产品开发的一个重要课题,就是根据什么来确定产品更新换代的时机。本文试用产品寿命周期原理,结合对太原市塑料公司部分产品的销售情况分析,得出确定产品更新换代的适当时机。 一、产品开发的重要性及其依据 产品开发即新产品发展,是指企业对新产品的研究、试制(包括老产品的改造、升级),以及扩大和完善产品品种的一系列工作。产品开发对消费者、对市场、对企业都有着重要的意
Product development is the key to business survival and development. An important issue for researching product development is to determine the timing for product replacement. This paper tries out the principle of product life cycle, combines the analysis of sales of some products of Taiyuan Plastics Co., Ltd., and concludes that it is an appropriate time to determine the product replacement. First, the importance of product development and its basis Product development is the development of new products, refers to the company’s new product research, trial production (including the transformation of old products, upgrades), as well as the expansion and improvement of product variety of a series of work. Product development has important implications for consumers, markets, and companies