消费观念是人们对待其可支配收入的指导思想和态度以及对商品价值追求的取向。消费观念的形成既是民族文化长期积淀的结果,又是社会现实的直接反映。《管子》的俭侈消费思想内容丰富,见解独到,是我国传统文化的精髓。《管子》关于正常条件下应当节俭,一定条件下应当扩大消费的观点、关于俭侈都不能过度的观点、关于消费反作用于生产的观点,不仅具有历史影响,而且具有重大的现实意义。 Consumption concept is the guiding ideology and attitude that people treat their disposable income and the orientation of pursuing the value of the commodity. The formation of the concept of consumption is not only the result of long-term accumulation of national culture, but also a direct reflection of social reality. “Pipe” is rich in consumer spending ideas, insights unique, is the essence of China’s traditional culture. Guanzhong’s viewpoint that economy should be thrifty under normal conditions, consumption should be expanded under certain conditions, and that overconsumption should not be overdone. The view that consumption counteractives on production not only has historical impact, but also has great practical significance.