传统报媒的转型是近几年业内人士谈论较多的话题,各家纸媒使出浑身解数,各显神通。其中,围绕老年读者提供转型服务是一个方向,也初步积累了一些经验。笔者以《现代家庭报》为例,对家庭类报纸在养生养老领域转型的探索做简要分析。《现代家庭报》创办于1985年元月,作为全国第一份家庭生活报,多年来一直受到读者好评,在 The traditional newspaper media’s transformation is that in recent years, many professionals in the industry have talked about more topics. Among them, the transformation of services around the elderly readers is one direction, but also initially accumulated some experience. Taking “Modern Family Newspaper” as an example, the author makes a brief analysis of the exploration of the family newspaper reform in the field of health care and old-age pension. “Modern Family Journal” was founded in January 1985, as the nation’s first family life newspaper, has been praised by readers over the years, at