上世纪80年代中期开始,中国新一代人接触的主要媒介发生了重大的变化,电视逐渐成为第一大影响受众的媒介形态。但是,从上个世纪末开始,以因特网为代表的第四媒介迅速成长,使包括电视在内的传统媒介都面临着新的挑战。面对已经来临的数字化时代,美国未来学家尼古拉·尼葛洛庞帝指出,“一个个产业揽镜自问‘我在数字化世界中有什么前 Since the mid-1980s, major media outlets touched by a new generation of Chinese people have undergone major changes. Television has gradually become the first media form influencing audiences. However, the rapid growth of the fourth medium, represented by the Internet, has given new challenges to the traditional media, including television, since the end of the last century. In the face of the digital age that has arrived, Nicolas Negroponte, a futurologist in the United States, pointed out: "One by one, I asked myself what I have in the digital world