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年度最佳新闻客户端营销创新奖搜狐公司移动互联网大潮汹涌,传统门户面对冲击如何应对?搜狐精心打造的新闻客户端是中国首个个性化阅读服务和“订阅平台+实时新闻”模式的移动媒体产品。它将中国近百家最优秀的媒体内容,聚合成适合方寸之间阅读的图文报纸,并定时推送至用户手机桌面,开创了中国媒体电子发行的标杆案例。搜狐新闻客户端不仅成为手机平台用户获取奥运资讯的首选,也得到了社会和媒体的广泛肯定,成为奥运期间新闻客户端大战的赢家。
The Best News Client Marketing Innovation Award of the Year Sohu Mobile Internet Tide Surges, How Does a Traditional Portal Face the Shock? Sohu’s meticulously-built news client is China’s first personalized reading service and “subscription platform + real-time news” model Mobile media products. It synthesizes nearly one hundred of the best media content in China into a graphic newspaper suitable for reading between square inches, and regularly pushes it to the user’s mobile desktop, setting a benchmark for electronic publishing in China. The Sohu News client not only became the first choice for mobile platform users to obtain Olympic information, but also received wide recognition from the society and the media, and became the winner of the news client battle during the Olympic Games.