阐述品牌对于提升企业核心竞争力的重要作用,分析我国通信市场特别是欠发达省份通信市场的竞争现状,以及通信运营企业在品牌营销方面存在的问题,重点论述了在低迷市场中应该实施的维护品牌、品牌降格、挑战品牌,以及这三种战略对于处在低迷市场中的通信企业的重要意义、作用和具体实施办法。 Describes the important role of the brand in enhancing the core competence of the enterprise, analyzes the competition situation in the communications market in China’s communications market, especially in the less-developed provinces, as well as the existing problems of the communications operation enterprises in brand marketing. It focuses on the maintenance that should be implemented in the sluggish market Brand, brand downgrade, challenge the brand, as well as the three strategies for the downturn in the market, the importance of communications companies, the role and specific implementation.