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提出了“全方位品牌管理”一词，将品牌管理从传统营销决策领域延伸到企业的生产经营全过程．文章从我国名牌产品市场存在的问题入手，详细阐述了实施全方位品牌管理的意义和措施．
Put forward the “all-around brand management” term, the brand management from the traditional marketing decision-making extends the entire process of production and management of enterprises. The article starts with the problems existing in the brand-name product market in our country, and expounds in detail the significance and measures of implementing the all-dimensional brand management.