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随着经济全球化的趋势愈演愈烈,很多国家和地区都认识到了全球化的本质是一场文化冲击。文化本身具有地域性、普遍性,然而地方文化不复存在就等于破坏了当地的价值认同与社会结构。本文主要介绍了现代湖南本土文化创意产品设计的存在问题,并进一步分析了现代湖南本土文化创意产品的优劣势,在文章的最后,笔者提出了湖南本土文化创意产品的设计方法。
As the trend of economic globalization intensifies, many countries and regions have realized that the essence of globalization is a cultural shock. Culture itself is regional and universal. However, the absence of local culture is equivalent to the destruction of local value recognition and social structure. This article mainly introduces the existing problems in the design of Hunan native culture and creative products, and further analyzes the advantages and disadvantages of modern Hunan native culture and creative products. At the end of the article, the author puts forward the design method of Hunan native culture and creative products.