本文通过分析国内外动漫产业的构成情况,充分论证动漫形象在其产业中的重要地位。对国内外成功案例剖析以作参考,指出动漫形象是动漫产业链中最关键的环节,塑造个性鲜活的动漫形象是动漫产业的根本立足点。 This article analyzes the composition of the animation industry both at home and abroad to fully demonstrate the important position of animation image in its industry. This paper analyzes the successful cases at home and abroad for reference, pointing out that the cartoon image is the most crucial link in the animation industry chain. It is the fundamental foothold of the animation industry to create a cartoon image with vivid personality.