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一个好的企业社会责任理念怎么才能用更形象直观的方式表达出来,以便于让各利益相关方更好地把握其内容和含义?国家电网公司的“鼎·心”模型对全面社会责任管理的诠释是一个非常好的范例:在中国传统文化里,鼎是国之重器,象征社稷,心怀国鼎,表明国家电网公司心系社稷,表达公司对社会责任的自觉追求;鼎是承诺,心中立鼎,表明国家电网公司一言九鼎,表达公司对社会责任的坚定承诺。同时,双心成鼎,也表明国家电网公司上下用心尽责,凝聚内外合力,共同造福国家社稷。
How can a good concept of corporate social responsibility be expressed in a more vivid and intuitive way in order to let all stakeholders better grasp the content and meaning? State Grid Corporation’s “Dingxinxin” model of comprehensive social responsibility Management interpretation is a very good example: In traditional Chinese culture, the tripod is a key instrument of the country, a symbol of the world, symbolizing the country tripod, indicating that the State Grid Corporation of the heart of the world, expressing the company’s conscious pursuit of social responsibility; tripod is a commitment, Li Ding mind that the State Grid Corporation made a word about, express the company’s firm commitment to social responsibility. At the same time, double heart into tripod, but also shows that the State Grid Corporation from top to bottom with due diligence, unite both inside and outside together to benefit the country boat.