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环湖公园是保护城市湖泊资源、美化城市环境的核心,同时也是城市旅游体系的重要组成部分,鉴于环湖公园的生态保护与经济效益的双重性质,对环湖公园的游客满意度进行测评是必要的。本文以武汉市环湖公园为例,建立基于模糊综合评价的环湖公园游客满意度测评模型,并采用IPA分析法对19项满意度评价指标进行划分,探讨环湖公园的发展策略。测评结果显示:游客对武汉市环湖公园基本满意;IPA分析将19项指标划分至四个象限,针对性的提出4种发展战略:继续保持、重点改进、次要考虑、削减投入,Ⅲ象限内的要素是环湖公园的竞争机会,今后予以重点管理,可明显提升环湖公园的游客满意度,从而促进武汉市旅游业健康发展。
Central Lake Park is the core of protecting urban lake resources and beautifying the urban environment, and is also an important part of urban tourism system. In view of the dual nature of ecological protection and economic benefits of the Central Lake Park, the evaluation of tourists’ satisfaction in the Central Lake Park is necessary. This paper takes Wuhan Huanghu Park as an example to establish a tourist satisfaction evaluation model based on fuzzy comprehensive evaluation in Lake Park, and uses IPA method to divide 19 satisfaction evaluation indexes and discusses the development strategy of Huanghu Park. The results of the assessment show that tourists are basically satisfied with the park in Wuhan. IPA analysis divides 19 indicators into four quadrants and proposes four kinds of development strategies: continuing to maintain, focusing on improvement, secondary consideration, reducing input, and quadrant III The elements within Lake Park are the competitive opportunities and key management will be carried out in the future, which will obviously enhance the tourists’ satisfaction in Huanghu Park and promote the healthy development of tourism in Wuhan.