从开展电子商务的本质动机上来讲，无非是为了提高工作和资源使用效率，减低生产成本和流通成本，方便消费者并降低消费者购买费用，增强竞争力这么几个目的。同时消费者可以通过在线方便地对各供应商的产品价格加以比较，自由地选购价廉物美的商品，从而使电子商务能够在中国 In terms of the essential motivation for conducting e-commerce, nothing more than for the purpose of improving the efficiency of work and resources, reducing production costs and distribution costs, facilitating consumers, reducing consumers’ purchase costs and enhancing their competitiveness. At the same time, consumers can freely choose cheap and good products by comparing the prices of different suppliers online conveniently, so that e-commerce can be operated in China