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当今社会,手机犹如器官已经成为我们身体的一部分,与消费者如影随形,这也是手机成为无线精准营销终端的重要原因。随着3G时代的到来,手机媒介的优势更显而易见,它覆盖面广,即时性强,信息形式丰富,与消费者互动便捷,任何商家都不会放过这一媒体。但是,我们在发现这一“金矿”的同时,也应该清楚地看到这种全新的营销模式存在的缺陷,解决好这些矛盾才能使手机这种新媒体有更广阔的营销发展空间。
In today’s society, cell phones are like organs that have become part of our body and go hand-in-hand with consumers, which is why mobile phones have become wireless precision marketing terminals. With the advent of the 3G era, the advantages of mobile phone media are more obvious. They cover a wide range of real-time, information-rich forms and are easily interoperable with consumers. No merchant will miss this media. However, when we discover this “gold mine”, we should also clearly see the flaws in this new marketing model. Solving these contradictions can make this new media of mobile phones have a broader marketing development space .