广告促进销售是当今提高产品知名度和扩大产品销售量的重要手段,近年来随着我国商品经济的发展,市场的供应日趋兴旺,用户对产品选择的余地也就越来越广阔。所以广告宣传做为一种促销手段的突出作用被显示出来,并已为许多企业所认识,但也有不少企业对广 Advertising promotes sales is an important means to increase product popularity and expand product sales. In recent years, with the development of China’s commodity economy, the market’s supply has become increasingly prosperous, and users have more room for product selection. Therefore, the prominent role of advertising as a promotional tool has been demonstrated and has been recognized by many companies, but there are also many companies