本文试图运用交易费用理论、博弈论和从社会成本角度进行分析,揭示传统诚信伦理在现代市场经济中的时代价值和不可替代的效用,从而说明作为非正式制度规范的诚信伦理对现代市场经济的健康发展的重要性。 This paper attempts to use the transaction cost theory, game theory and from the perspective of social costs to reveal the traditional value of ethics in modern market economy era value and irreplaceable utility, thus illustrating the informal system of norms of honesty and ethics of modern market economy The importance of healthy development.