报纸与新媒体融合是一场自上而下的改革,也是一项系统化的工程,它不会一蹴而就,也不可能一帆风顺。它需要从战略、组织、流程、人才等视角全面展开,明确战略思路,脚踏实地落实组织架构与业务流程转型、逐步调整人才结构、提升编辑记者的数字技能,这也是面对互联网挑战的必经之路。 The integration of newspapers and new media is a top-down reform and a systematic project. It can not be accomplished overnight or smoothly. It needs to be comprehensively expanded from the perspectives of strategy, organization, process, and personnel. It clearly defines the strategic thinking, down-to-earth organizational structure and business process transformation, and gradually adjusts the talent structure to enhance the digital skills of editors and journalists. This is also a must for the Internet challenge road.