近年,运作夺奖图书之得失,越来越成为出版行业同仁们经常议论的问题,诸如获奖书与经济效益的关系,获奖书真实的社会效益评价、夺奖书运作的“书外功夫”等等问题,的确值得深入探讨。依本人之管见,将运作夺奖图书的结果分解为得奖、得书、得钱(赢利)与否三个元素来考察,共有七种境界(或说有七种结局)。这七种境界是出版社决策判断当否、综合实力大小、运作水平高低的体现。第一种境界,是得奖、得书、得钱。这种境界,首先是达到了预期的得奖之目的,同时通过销售又赢了利(包括得到的奖金折算入内)。所谓“得书”,是指所获奖的这种书,在思想内容、文化含量、学术贡献、图书品位、编辑含量等方面都的 In recent years, the success and failure of the operation of winning books has become a topic often discussed by the publishing industry colleagues, such as the relationship between the winning book and economic benefits, the evaluation of the actual social benefits of the winning book, and the “outside of the book” And other issues, it is indeed worth exploring in depth. According to my own opinion, the result of running a prize-winning book is divided into three categories: winners, winners, winners or losers. There are seven levels (or seven ends). These seven realms are the decisions of the publishing houses to judge whether, the overall strength of the size of the level of operation of the embodiment. The first state is winning, getting a book, getting money. This realm, first of all, has the intended purpose of winning the prize, and at the same time wins the sale (including the bonus converted). The so-called “get the book” refers to the award winning book, in the ideological content, cultural content, academic contributions, book titles, editorial content and so on