很多广告型企业对于员工流动性过大缺乏相应对策,泰罗制的“经济人”管理模式继续存在,梅奥的“人群关系学说”采用的较少,尊重员工,关心下属,放权管理,不把提高薪酬作为激励员工的唯一手段,这是今后广告型企业改善企业员工凝聚力的重要途径。 Many advertising-oriented enterprises lack the appropriate measures for the excessive liquidity of their employees. The “economic man” management model of Taylor’s system continues to exist. Mayo’s “theory of crowd relations” adopts less, respects employees, cares for subordinates, Empowerment management, not to raise wages as the only means to motivate employees, which is the future of advertising companies to improve employee cohesion an important way.