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直播大型体育赛事,是电视台提高吸引力、关注度,进而提高竞争力和效益的有效手段。作为一种定位特定人群、受众人数众多、影响效力广泛的直播类型,青奥会等大型体育赛事的电视直播在近年来蔚然兴起。2014年的南京青奥赛,就在央视等电视台进行了直播。通过直播渠道,电视媒体将运动会所秉持的传承奥林匹克体育精神、推广体育运动项目文化拓展、带动青少年群体体育锻炼的核心理念进行了集中释放。通过电视媒体的影像形
Broadcasting major sporting events is an effective means for television stations to increase their attractiveness, attention and thus enhance their competitiveness and effectiveness. As a targeted livelihood, television broadcasts of large-scale sports events such as the Youth Olympic Games, which have a large audience and a wide variety of live broadcast types, have emerged in recent years. 2014 Nanjing Youth Olympic Games, CCTV and other television stations were broadcast live. Through the direct broadcast channel, the television media concentrated on releasing the Olympic spirit of sports inherited by the Games, promoting the cultural expansion of the sports events and driving the core concepts of youth workout. Through the television media image