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马戏团推出一个剧目,通常需时三年,投资回收期又长达3-5年。而三五年创作一部新剧,对于品味快速变化的观众来说,显然是种冒险。并且任何一部新剧失败,马戏团都将陷入危机。 “太阳马戏团”改变行业规则,把这个“劳动密集型”行业变为“资本密集型”!它从赌场及私人股权资本那里获得资金,每年推出一台新剧,更计划未来三年推出9台新剧。而一个新剧目,投资上亿美元,这样的高投入,成为竞争对手难以翻越的壁垒。
The circus launched a show that usually took three years and the payback period was as long as three to five years. Creating a new play in March or March is obviously an adventure for spectators who are quickly changing tastes. And any new show fails, the circus will be in crisis. “Cirque du Soleil” changes industry rules to turn this “labor-intensive” industry into “capital-intensive”! It gets money from casinos and private equity capital, launches a new show each year and more Plans to launch nine new shows in the next three years. And a new repertoire, hundreds of millions of dollars in investment, such a high investment, a competitor difficult to climb the barriers.