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商场从来不缺乏战争。每一场战争都可用激烈,甚至惨烈来形容。为了商场上的胜出,各大企业纷纷使出了看家本领。而今年的商战大戏尤其精彩,价格战、商标战、人事战……真可谓好戏连连。中国品牌发展有喜有忧,有恩有怨,活脱脱一个品牌江湖。品牌之争的背后是权益的维护。品牌江湖的龙争虎斗,定要分出个胜负。一枪——疯狂价格战这几天最热闹的莫过于京东和苏宁、国美的价格大战。价格战是品牌争斗中最为常用的手段之一,而电商的价格战早已不新鲜。8月14日,京东商城创始人刘强东在微博上高调宣称:京东
The mall never lack of war. Every war can be fierce, even fierce to describe. In order to win the mall, major companies have resorted to the housekeeping skills. This year’s business war drama is particularly exciting, price war, trademark warfare, personnel warfare ...... Really playful again and again. China’s brand development has mixed feelings, there are both good and evil, live off a brand arena. Behind the brand dispute is the maintenance of rights and interests. Brand rivers and lakes dragon battle, will be divided into a winner. A shot - crazy price war these days is the most lively Jingdong and Suning, the United States the price war. Price war is one of the most commonly used means of brand battle, and the price war between e-commerce is not new yet. August 14, Jingdong Mall founder Liu Qiang East on the microblogging high profile declared: Jingdong